Gear Loving the latest fitness innovation from Apple, with Taylor Swift

Loving the latest fitness innovation from Apple, with Taylor Swift


Apple has long set the stage for technology and they’ve been pushing the envelope in wearable fitness innovation for the past five years. With the popularity of the Apple watch and the innovations to the latest iPhone, Apple is now offering their Fitness+ application to everybody, even athletes without an Apple watch. We recently demoed the Fitness+ app that offers yoga workouts, artist playlists from musicians like Taylor Swift, and training programs from race legend Scott Jurek.

“We built Fitness+ to be the most inclusive and welcoming fitness service in the world, and the response from our users has been overwhelmingly positive. It’s now easier than ever to get started on your health and fitness journey,” said Jay Blahnik, Apple’s vice president of Fitness Technologies. “Whether users want to get outside and go for a walk, improve their running with ultramarathoner Scott Jurek, or get moving to one of their favourite artists, like Taylor Swift, there really is something for everyone to stay motivated.”

Timed to the launch of Midnights by Taylor Swift, Fitness+ offers HIIT workouts in rhythm to the propulsive music. Scott Jurek, for his part, one of the most decorated practitioners ever of our sport, says his yoga workouts for runners are designed to increase an athlete’s longevity.

“Throughout my running career, I have pushed my body and mind to new limits by running longer distances. Having optimal strength, flexibility, stability, and balance is crucial to running efficiently, and yoga is one of the many ways I get the most out of my body,” said Jurek. “Whether people are new to running or seasoned veterans, I hope these 10-minute workouts in this program on Fitness+ will help users feel more confident and comfortable incorporating yoga into their training and recovery.”

As we wind down the running season and look to goals and resolutions for the new year, it’s great to see companies like Apple making their products more democratized by opening them up across a variety of platforms. Fitness+ could help you achieve big things in 2023, even if that just means running safely. For more information, see